We are currently in the process of refining our website content and this piece on "Listing" was removed. But I wanted to reiterate that a successful marketing campaign and sale can be achieved without a full price firm. We are offering an alternative for consumers and want them to have the facts about listing their home. Remember, the majority of buyers are using a broker and those whom are not use the NYT's, StreetEasy or Craigslist. Glossy adverts, fancy showrooms/Galleries are for building a brand (and driving up operating costs). Listings are on the internet and that is where brokers(buyers) search. I know this because I have been a successful broker here in Manhattan for 19 years. I don't care if it was listed by Corcoran or Sunny Day Real Estate, why would I? I can use the internet to compare data on all units for sale and make a fairly accurate analysis of asking price, historical data etc...
So here I revisit the the "Role of the Listing Broker".
I must tell you this was inspired by a recent encounter with a broker, who while showing one of my listings made a comment about a recent pitch to an owner. She was surprised that he wanted a discount on the commission, he stated that another firm had been willing to reduce it. She was frustrated and told me she explained to him that her company had "reach", I asked her what that meant? Asked her about where she gets her clients and how having "reach" helps her find a home for a buyer or sell a home? Crickets. Brand gives you some artillery to pitch for new business, it does not facilitate how effective you are in finding a home or selling a home for a customer.
Why? Because brokers don't care about your brand.
Understanding The Role Of The Listing Broker
You must understand the role of a listing Broker to understand why listing your property with The Burkhardt Group will help increase your odds of a successful sale.
98% of all properties sold in Manhattan were completed with the participation of two brokers. Most buyers use a broker because it is a "free" service as far as they are concerned.
So whether you list with a large firm or a boutique brokerage, your property will be entered into the RLS database. This is where all brokers in Manhattan will search for suitable listings for their customers. There is no discrimination among firms, big or small; our listings are all in the same place. So why would you pay a 6% commission when you could pay 1%-3.5%?
I am not knocking the role of the listing broker, I've been one on many occasions. It does require a professional who understands the Manhattan market and can present your property in its best light to bring about a sale. It also requires an agent who understands the importance of correct pricing and not just someone who will throw the biggest number at you to get the listing.
We all market properties the same way: send out e-cards, sponsor broker open houses, hold regular weekly/weekend open houses, list in the RLS, OLR, advertise in the NYT's....The only difference there is listing with the burkhardt group is saving money which will give you more options and power in pricing/selling your home.
No one will work harder than me to sell and market your apartment! I love what I do and have been successful for over 19 years.
So please give me a call to discuss listing your property with The Burkhardt Group. I will be happy to sit down with you and assess your particular needs and give you my experienced opinion about your particular home with no pressure!
Example: $800,000 x 6%=$48,000
$800,000 x 3.5%=$28,000
So here I revisit the the "Role of the Listing Broker".
I must tell you this was inspired by a recent encounter with a broker, who while showing one of my listings made a comment about a recent pitch to an owner. She was surprised that he wanted a discount on the commission, he stated that another firm had been willing to reduce it. She was frustrated and told me she explained to him that her company had "reach", I asked her what that meant? Asked her about where she gets her clients and how having "reach" helps her find a home for a buyer or sell a home? Crickets. Brand gives you some artillery to pitch for new business, it does not facilitate how effective you are in finding a home or selling a home for a customer.
Why? Because brokers don't care about your brand.
Understanding The Role Of The Listing Broker
You must understand the role of a listing Broker to understand why listing your property with The Burkhardt Group will help increase your odds of a successful sale.
98% of all properties sold in Manhattan were completed with the participation of two brokers. Most buyers use a broker because it is a "free" service as far as they are concerned.
So whether you list with a large firm or a boutique brokerage, your property will be entered into the RLS database. This is where all brokers in Manhattan will search for suitable listings for their customers. There is no discrimination among firms, big or small; our listings are all in the same place. So why would you pay a 6% commission when you could pay 1%-3.5%?
I am not knocking the role of the listing broker, I've been one on many occasions. It does require a professional who understands the Manhattan market and can present your property in its best light to bring about a sale. It also requires an agent who understands the importance of correct pricing and not just someone who will throw the biggest number at you to get the listing.
We all market properties the same way: send out e-cards, sponsor broker open houses, hold regular weekly/weekend open houses, list in the RLS, OLR, advertise in the NYT's....The only difference there is listing with the burkhardt group is saving money which will give you more options and power in pricing/selling your home.
No one will work harder than me to sell and market your apartment! I love what I do and have been successful for over 19 years.
So please give me a call to discuss listing your property with The Burkhardt Group. I will be happy to sit down with you and assess your particular needs and give you my experienced opinion about your particular home with no pressure!
Example: $800,000 x 6%=$48,000
$800,000 x 3.5%=$28,000
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